Ken and Dean
WesBell Electronics was established in 1988 by Kenneth Bell and Dean Westover. They were the perfect pair as Dean enjoyed being on the road visiting current customer and looking for new customers, while Ken enjoyed being inside to conduct phone support and accounting work. WesBell started as a distributor for hook up wire and flexible cables to support Contract Manufacturers, Maintenance and Repair organizations and OEMs. Ken and Dean created great relationships with copper wire manufacturers and customers throughout the New England area as they believed in close relationships in order to create long term vendors and customers.
Products and Services
After about 10 years in business WesBell’s customers began to request services in addition to their products, such as adding spiral stripe to hook up wire and twisting two wires together. A small investment allowed Ken and Dean to start offering those services to all of their customers. A few years later, more services were requested, such as cutting the wire to length, stripping the insulation off both ends and dipping the copper strands into tin (solder). They decided to invest in a machine that cuts numerous sizes of hook up wire very quickly, and soon offered the service to all of their customers.
My name is Chris Bell, Ken Bell’s middle son, and I came to the company after getting an associate’s degree in small business management in 2003. Dean had recently retired and moved to Vermont with his wife, so I was to replace Dean as the outside sales person, visiting customers throughout New England. After a few years I built a strong customer base and moved inside, where I quickly started working online building a business eBay account and company website. I worked on the website for the next 10 years and simultaneously took online classes at SNHU and recently got a Master’s degree in Information Technology with a focus of Web Design.
Our website was attracting new customers all over the world and it became an everyday-standard to ship products to California to supply our online orders. In the past 5 years we’ve hired a lot of new staff, added new products and services, became ISO 9001 certified, and increased the size of our facility to support our new customer base. We’re currently creating plans to set up a second location, possibly in the southern California area to not only decrease our transit time to CA, but to also build strong relationships with the customers in that area.
Service and Quality
Customer service is mentioned and guaranteed by every company as a standard practice, but it’s not always carried out as stated. We seek to visit our customers to get a clear view of what they do on a daily basis and how we can make their lives easier. One might call WesBell a wire and cable distributor, and sometimes a contract manufacturer, but we don’t label ourselves as anything specific. Instead, we mold ourselves to help our customers. If we visit you and hear you complain about a difficult process, we will help you by doing it for you and making your life easier.
We hate saying no to customers, but we don’t say yes to projects we can’t handle in terms of electrical engineering, design or R&D. Instead, once our customer engineer’s a wire assembly, WesBell will assemble it on a monthly basis, with tight tolerances and quality in mind. Contract Manufacturers are much more complicated than WesBell, by offering to supply entire Panel Boards, circuit boards, and completing engineering tests before sending the final product to a customer. WesBell can help contract manufacturers by completing some of the smaller wire assemblies that go into their large designs, so we do not compete with them.
Our new website, launched in November 2016, offers our services online by allowing customers to buy copper wire products and also by our services before checking out. Customers can cut, stripe and twist hook up wire, prepare portable cord products before shipment, build welding cable assemblies with Burndy lugs, and prepare electronic cables by removing the outer jacket, stripping the conductors and dipping the copper strands in tin (solder).